Global brands and market leaders have used this methodology to help them create and launch new products and services more effectively. The average US home uses 18 products devised using the process and over £1.5 billion in sales from new products and services have been achieved as a result.
Now InterTradeIreland has adapted this process specifically for the Challenge programme to help SMEs across the island transform their business in just nine months.
"Speakers and course very impressive. I wish you every success as it has definitely provoked my thought process and gotten my creative juices flowing."
programme participant, Dublin North 2011
"Very interesting presentation on innovation and in particular its importance in driving growth."
programme participant, Dublin North 2011
"Very informative and presented in an interesting energetic way."
programme participant, Galway 2011
John Muldoon, Brand Innovation Project Manager, The Edrington Group
“Useful course for managing ideas and making something of them!”
Ben Grant, Customer Training Manager, Tritech Intl.
“These tools are a pre-requisite to Innovation”
Kyle Kent, Nestle Corporation
"Any business looking to the future should strongly consider attending a Challenge programme"
Dublin Workshop participant
"Gives you a whole new mind set on how to cultivate innovation"
Dublin Workshop participant
"Excellent tools for innovating in all areas of our business"
Dublin Workshop participant
"Provides focus and direction to allow you to take your innovation ideas and develop and examine them with an efficient and organised approach"
Dublin Workshop participant
"Provided me with the tools to evaluate my company"
Belfast Workshop participant
"New systems and processes that are practical to apply"
Belfast Workshop participant
"A new way to look at innovation."
Belfast Workshop participant
"Helped us focus on and clean up our business systems"
Dublin Workshop participant
"This workshop helped me to get my mindset right for innovation and new ideas"
Dublin Workshop participant
"Definitely worth doing to evaluate the company's current position and future possibilities"
Dublin Workshop participant
"Challenging and thought provoking"
Dublin Workshop participant
"It pulled ideas from your brain you didn't know you had!"
Dublin Workshop participant
"Gets you thinking in ways that your business needs you to think"
Belfast Workshop participant
"Made us think about our growth plans in a logical way"
Belfast Workshop participant
"A great framework for evaluating new ideas"
Belfast Workshop participant
| 3M |
| American Express |
| Anheuser-Busch |
| Appleton Papers |
| AT&T Calling Card Services |
| AT&T Internet Services |
| Bank of America |
| Bank One |
| Barber Foods |
| Bayer |
| Cadbury Schweppes |
| Campbell Soup |
| CapitalOne |
| Coca-Cola |
| Colgate-Palmolive |
| Coors Brewing Company |
| Cott Beverages |
| Crayola |
| Disney Institute |
| Duracell |
| Edrington Group |
| Energy USA |
| Ethicon Endo-Surgery |
| Eveready Battery Company |
| Fidelity Investments |
| First USA |
| Folgers Coffee Company |
| Ford Motor Company |
| Foster Farms |
| Frito-Lay |
| Gillette |
| Green Giant |
| Jif |
| JM Huber |
| John Hancock |
| John Morrell Meats |
| Johnson & Johnson |
| Kellogg’s |
| Kentucky Fried Chicken |
| Kimberly Clark |
| K’NEX |
| Kraft Foods |
| Labatt’s |
| Lear |
| Lego |
| Lipton |
| M&M/Mars |
| Masterfoods |
| Mattel |
| McGraw-Hill |
| Nabisco |
| Nestle |
| Newell Office Products |
| Nike |
| Ocean Spray |
| Pepsi-Cola |
| Pillsbury |
| Play Power |
| Pringles |
| Procter & Gamble |
| Quaker Oats |
| Reckitt-Benckiser |
| Roche Diagnotics |
| Schering Plough |
| Shell Oil Products |
| Smith Kline Beecham |
| Taco Bell |
| TGIFridays |
| Tennant |
| Tenneco Automotive |
| The Hartford |
| Thomas J. Lipton |
| Tropicana |
| Tyson |
| Unilever |
| University of Maine |
| Van den Bergh Foods |
| Visteon Automotive |
| YMCA |